Our mission
We help organisations leverage data & AI to power their growth journey
Our expertise
Understand
Our experts help you build a granular understanding of your key revenue and cost drivers, so you can gain better visibility and control over your growth levers.
Identify
Our experts help you map out and quantify your customer journey so that you can identify key drop-off points and initiatives that could increase conversion, retention and lifetime value.
Activate
Based on these insights, we help you activate and measure the impact of new growth opportunities, enabling you to build a data-driven commercial engine focused on attracting, converting, and retaining high-value prospects.
Sample solutions include:
Next-best-action models to inform to-do lists for sales teams
Churn and propensity models to inform email marketing journeys
Recommender systems to increase basket spend on e-commerce websites
Scale
We build the right data foundations in the form of scalable, secure infrastructure and data governance frameworks, ensuring you have the right tools and data quality in place to support your growth journey.
Our history
Profusion was founded in 2016 as a CRM agency, and our data consultancy developed organically over the years to meet our clients' needs for creating more personalised, targeted communications. We've branched out across the data disciplines since then (data engineering, science, visualisation and analytics), while retaining our core commitment to supporting the growth engine of organisations.
Careers
We’re on a mission to support companies to grow through data and we’re on the lookout for exceptional people to support us on this journey.
Get in touch
If you’d like to learn more about how our experts can help you transform your business, please let us know - we’d love to chat!